Scent Branding - Phoenicia Essence

January 21, 2021

4 Benefits of Scent Marketing in Hospitality

Are you looking to improve the marketing strategy for your hospitality business? With the world of marketing constantly changing, it's important that you keep trying new and innovative marketing tactics to keep your business on top.

Children playground at Modern complex of apartment residential buildings. With outdoor facilities.

January 7, 2021

How Multi-Housing Companies Can Benefit From a Scent Marketing Strategy

As prospective tenants are touring your community, the right smell can provide a sense of comfort, joy, or relaxation — ultimately affecting their decision-making.

January 5, 2021

The Case for Ambient Scenting And Odor Control Systems in Healthcare

Cleanliness is a vitally important factor when indicating the quality of a hospital and the overall experience that patients have.

January 5, 2021

How Automotive Showrooms Can Benefit from Scent Marketing

Brand rivalry is forcing new challenges in marketing strategies to win over the consumer at a deeper and more personal level.

January 4, 2021

Clean Scents: How Better Fragrance Can Elevate Your Business

Your first impression with a customer will go a long way in defining their perception of your brand. Now more than ever, businesses must instill feelings of cleanliness when customers walk through the door.

January 3, 2021

11 Scent Marketing Strategies to Benefit Your Bottom Line

According to Advertising Age, scent marketing is now exploding as the next frontier in advertising and branding across an array of industries.

January 2, 2021

How Scent Branding Increases Retention and Revenue

Modern Scent Marketing has quickly become a viable business marketing strategy across a vast array of industries. It can subtly influence consumer moods and purchase intent.

January 1, 2021

What Is Scent Marketing and How Does It Work?

Scent marketing, also known as scent branding, is essentially creating an association between your brand and a specific scent that you chose to represent it.