Benefits of Scent Marketing - Phoenicia Essence

January 5, 2021

How Automotive Showrooms Can Benefit from Scent Marketing

Brand rivalry is forcing new challenges in marketing strategies to win over the consumer at a deeper and more personal level.

January 4, 2021

Clean Scents: How Better Fragrance Can Elevate Your Business

Your first impression with a customer will go a long way in defining their perception of your brand. Now more than ever, businesses must instill feelings of cleanliness when customers walk through the door.

January 3, 2021

11 Scent Marketing Strategies to Benefit Your Bottom Line

According to Advertising Age, scent marketing is now exploding as the next frontier in advertising and branding across an array of industries.

January 2, 2021

How Scent Branding Increases Retention and Revenue

Modern Scent Marketing has quickly become a viable business marketing strategy across a vast array of industries. It can subtly influence consumer moods and purchase intent.

January 1, 2021

What Is Scent Marketing and How Does It Work?

Scent marketing, also known as scent branding, is essentially creating an association between your brand and a specific scent that you chose to represent it.